ABP News Network (COO Avinash Pandey) has recently came up with their latest brand campaign ‘Desh ko Rakhe Aagey’, the provocative brand campaign largely aimed towards the hard work and dedication that the ABP reporters showcase on a daily basis in order to bring the most perceptive, fearless and instinctive news coverage to its viewers. The campaign goes on air from today and is been crafted by Lowe Lintas.
The campaign constitutes two of the most interesting TV commercials interesting which portrays the story of a Shoe (7 number ka joota) & Bag (Pitthu bag) respectively that showcase the two biggest elements of the life of a journalist. Moreover, these two has just not been showcased as an accessory but for news reporter, they are an undying part of his life. ABP News has made its mark as the market leader whilst bringing carefully researched, inventive and engaging news content to its viewers, and this commercial truly depicts the undying spirit and strong willpower of a news journalist.
In-depth & correct Information leads to transformation & @ABPNewsTV group shares a common vision of apprising our viewers with the most relevant information. Sharing today not just a brand film but #ABPNewsNetwork‘s belief in its vision and its people. #DeshKoRakheAagey pic.twitter.com/3SQw6mNwAW
— Avinash Pandey (@panavi) December 6, 2018
Meanwhile, loaded with all the excitement on its launch, ABP News Network COO Avinash Pandey stated, “I would like to congratulate and thank our reporters, who act as the sentinels of truth, driven by boundless passion and unflinching determination that has helped ANN in keeping the nation and viewers ahead. The intriguing campaign aims to bring forth ANN’s efforts to keep its most important stakeholder, the viewer ahead on the continuous developments happening in the country.”